Creative production for product brands
Products, transformed into desire.
Product imagery, films and launch campaigns. Commercial thinking, creative direction and AI-assisted production, brought together around your brand.
Founder-led · Based in Egypt · Working worldwide
One object. Infinite worlds.
Four ways to Chicalize
A clear idea. A connected body of work.
Start with a direction, a single product asset or a wider launch.
Campaign strategy & creative direction
Positioning, campaign concepts, creative direction, scripts and storyboards.
Explore the service CHICA STILLProduct imagery & campaign stills
Luxury product photography, key visuals, lifestyle worlds and e-commerce assets.
Explore the service CHICA MOTIONProduct films & commercial production
Commercials, product films, reels, animation, sound and voice.
Explore the service CHICA LAUNCHConnected launch campaign assets
Complete product-launch systems across hero assets, social cut-downs and campaign rollouts.
Explore the serviceSelected worlds
Explore the visual possibilities.
Studio studies in product storytelling, with the direction behind each image.
The person behind the work
Meet Cherine Nader.
Founder & Creative Director
Experience across Amazon fashion vendor management, packaging, marketing and project delivery shapes a creative approach grounded in the product and the business around it.
You work directly with Cherine across the brief, creative direction and production.
Explore the founder’s experienceA different way to explore
Enter the CHICA HOUSE worlds.
An immersive journey through the studio’s visual language.
Before we begin
A few useful answers.
Clarity before the creative work starts.
What does CHICA HOUSE produce?
Creative strategy, product imagery, product films and connected launch assets. The scope is shaped around your product, audience and intended channels.
Who will I work with?
You work directly with Cherine Nader, founder and creative director, across the brief, creative direction and production.
How is AI used?
AI-assisted tools support visual development and production. Creative direction, selection and review remain human-led, using your brief and supplied product references.
What determines the scope and timing?
The deliverables, formats, product-reference needs, review stages and intended launch date. These are agreed for your project before production begins.
What should I include in my enquiry?
Share your product, the business goal, audience, intended channels and timing. If you are still exploring, a short description is enough to begin the conversation.
Let’s Chicalize it
What could your product become?
Tell us what you are creating, who it is for and where it needs to perform.