Four ways to Chicalize

Creative production for product campaigns.

A clear direction, distinctive imagery and the assets your product needs to show up consistently.

01 · CHICA STRATEGY

Campaign strategy & creative direction

A clear idea connects the product, the customer and the channel. We shape the creative direction before moving into production.

What we can shape together

  • Audience and product context
  • Campaign concept and visual direction
  • Scripts, storyboards and creative references

A useful starting point

Your product, audience, objective, brand guidance and intended channels.

Discuss strategy →
02 · CHICA STILL

Product imagery & campaign stills

Art-directed, AI-assisted imagery gives your product a distinctive setting. Product references guide the review of packaging, materials and proportions.

What we can shape together

  • Product hero images and key visuals
  • Lifestyle and campaign imagery
  • Channel-specific compositions and formats

A useful starting point

Clear product references, packaging artwork, brand assets and the formats you need.

Discuss still →
03 · CHICA MOTION

Product films & commercial production

From the opening frame to the final edit, motion is shaped around the story, the product and the action you want the audience to take.

What we can shape together

  • Product films and short commercials
  • Social edits and format adaptations
  • Sound, voice and finishing where scoped

A useful starting point

The product, the message, intended platforms, reference films and required durations.

Discuss motion →
04 · CHICA LAUNCH

Connected launch campaign assets

A connected visual direction carries through the assets your launch needs, so the product feels consistent across its campaign touchpoints.

What we can shape together

  • A shared campaign concept and art direction
  • A scoped combination of stills and motion
  • An asset plan for agreed launch channels

A useful starting point

Launch objectives, audience, channels, product information and the key dates.

Discuss launch →

From the brief to the final asset

Know what happens next.

Deliverables, timing and review stages are agreed around your project.

  1. Understand

    Share the product, audience, objective and channels.

  2. Define

    Connect the concept, references and intended asset scope.

  3. Create & review

    Develop the work and review it against the agreed direction and supplied product references.

  4. Prepare delivery

    Finish and adapt the agreed assets for their intended formats.

Explore studio visual studies →

Before we begin

A few useful answers.

Clarity before the creative work starts.

What does CHICA HOUSE produce?

Creative strategy, product imagery, product films and connected launch assets. The scope is shaped around your product, audience and intended channels.

Who will I work with?

You work directly with Cherine Nader, founder and creative director, across the brief, creative direction and production.

How is AI used?

AI-assisted tools support visual development and production. Creative direction, selection and review remain human-led, using your brief and supplied product references.

What determines the scope and timing?

The deliverables, formats, product-reference needs, review stages and intended launch date. These are agreed for your project before production begins.

What should I include in my enquiry?

Share your product, the business goal, audience, intended channels and timing. If you are still exploring, a short description is enough to begin the conversation.

Let’s Chicalize it

What could your product become?

Tell us what you are creating, who it is for and where it needs to perform.