Think commercially
Start with audience, channel and the action the work must earn.
About CHICA HOUSE
We create the world around the product.
A founder-led creative production studio connecting commercial thinking, art direction and AI-assisted production.
Distinctive enough to desire. Disciplined enough to deliver.
Products become brands when every image, film and touchpoint carries one compelling idea.
We think, direct and produce connected creative systems—from campaign platform to conversion-ready channel assets.
For ambitious product brands, wherever they sell.
Direct distinctively
Build a recognizable world around the product, not decoration around a brief.
Produce responsibly
Protect product truth, usage rights, specifications and final-delivery quality.
The person behind the studio
Meet Cherine Nader.
Founder and creative director of CHICA HOUSE, with experience across Amazon fashion vendor management, packaging projects, marketing and project delivery.
You work directly with Cherine across the brief, creative direction and production.
Explore her experience and approach →Let’s Chicalize it
What could your product become?
Tell us what you are creating, who it is for and where it needs to perform.