Marketplace & retail
Amazon
Fashion vendor management
Brand relationships, catalogue readiness, pricing, promotions, inventory and commercial performance. This experience keeps product presentation close to the realities of selling online.
Meet the founder
The mind behind CHICA HOUSE.
Cherine Nader
Founder & Creative Director
Creative direction shaped by an understanding of products, customers and the business around them.
Work with CherineA connected perspective
From how a product is made to how it is chosen.
I’m Cherine Nader, founder and creative director of CHICA HOUSE. My background spans commercial operations, vendor management, packaging projects, marketing, business development and project delivery.
I have worked with products from several sides: how they are packaged, how they reach a marketplace, how they are presented and what helps customers choose them. That perspective shapes the questions I ask before a visual direction takes form.
At CHICA HOUSE, I bring those experiences together through strategy, art direction and AI-assisted production for product imagery, films and launch campaigns.
Experience that informs the work
A creative practice with commercial roots.
Previous professional roles, each contributing a different perspective to the studio.
Products & packaging
NATPACK
Key accounts, export & marketing
Packaging projects and coordination across client marketing, production and logistics, with exposure to beauty, cosmetics, pharmaceutical and food businesses.
Business & delivery
Earlier roles
Business development & project management
Business development at MPG and project management at Naval Group strengthened how I connect information, coordinate stakeholders and keep delivery moving.
What this means for your brand
One brief. A broader understanding.
Commercial perspective
Audience, positioning and the selling channel shape the creative brief. My commercial background keeps the work connected to the business around the product.
Product and packaging understanding
Experience across packaging projects informs attention to materials, texture, presentation and the details that make a product recognizable.
Creative direction and production
I connect the concept, references, visual language and production decisions into one coherent body of work, with AI-assisted tools supporting exploration and execution.
Project ownership
From the brief to review and final delivery, I connect the creative decisions with the practical steps needed to carry the project through.
Working together
Direct involvement, from the first conversation.
You work directly with me across the brief, creative direction and production. Your product, audience, packaging, positioning and channels guide the work—from a close-up texture to the story in a product film.
The aim is a distinctive visual world, with assets planned for the places your brand needs to show up.
Explore studio visual studiesLet’s Chicalize it
What could your product become?
Tell us what you are creating, who it is for and where it needs to perform.